Meet the founders of Candlelicious Crafts

Hi, we are Adriaan and Marsel Bezuidenhout, the hands, hearts, and story behind Candlelicious Crafts.

Adriaan’s love for candles started in childhood, and in many ways, this path began long before the business ever did, nearly 38 years before Candlelicious Crafts was officially founded on 14 August 2024. This brand was not built in a boardroom. It was born from a deep, quiet longing to create the kind of candle we always wanted to burn ourselves, one that slows you down and makes ordinary moments feel extraordinary. But the journey to get here was anything but easy. It took over a year of research, frustration, tears, and more than a few moments of wanting to walk away entirely.

Nearly 100 attempts before that first perfect burn. Nearly 100 times of getting back up, adjusting, trying again, and refusing to settle. And then it happened. That one candle that finally burned the way it was always meant to. Today we say with genuine pride, we did it.

In a world that never stops rushing, where mass-produced candles are churned out by the thousands, burn out within hours, and leave your home smelling like a broken promise, we choose to do things differently. We pour every candle by hand, in small batches, and often, the clock reads closer to sunrise than midnight before we are done. Fragrance blending is a constant, almost sacred process for us, and our burn tests are run with the kind of precision that only genuine passion produces.

 

We do not move on until it is right.

Our Purpose

Our purpose is simple, yet it runs deeper than wax and fragrance ever could.

We believe your home should feel like a sanctuary. Not just a place where you sleep and eat, but a space that wraps around you at the end of a hard day, that breathes with you, restores you, and reminds you that you are allowed to slow down. That belief is not just something we say. It lives in every candle we pour, every scent we blend, and every product that leaves our hands.

We know that a space that feels good can change how a person feels inside it. That is not a small thing. That is everything.

As Candlelicious grows, we are deeply committed to partnering with local NPOs and using the power of fragrance and light to actively support mental well-being, because we believe that comfort and healing should be accessible, and that beauty can be a form of care.

And then there’s Mila

Mila’s Luxury Series Tin Candles holds a piece of our hearts that no words will ever fully capture. Created in memory of our baby girl , this collection was born from grief, love and the profound need to turn something heartbreaking into something that brings others comfort. These candles were made for quiet moments, for the kind of stillness where you breathe deeply, feel everything, self reflect, and know that you are not alone. They are not just candles. They are an act of love, from our hearts to yours. They are available in a 37g red tester tin, 94g tins & the original 180g tins.

You need to feel

We want every customer to fall in love not just with our candles and keepsakes, but with how they make them feel. Candlelicious turns everyday spaces into experiences of beauty, romance, and emotion, where fragrance becomes memory and light becomes feeling. We want people to rediscover the joy and intimacy of scent, and to know that true quality & luxury can be proudly local as well.

Who we speak to

We create for people who love cozy homes, good vibes, and beautiful things, who care about how their space feels, choose gifts that mean something, and value quality as much as the story behind what they buy.

Mission Statement

Candlelicious exists to craft more than candles, we craft emotion and sanctuary. In the next five years, we see Candlelicious as a symbol of refined living in South Africa, a name people trust for craftsmanship & superior quality, comfort, and sensory beauty. We want our pieces in homes, hotels, and intimate spaces across the country, with each one carrying a story of elegance, love, and memory.

Through hand‑poured candles, custom resin pieces, and bespoke scents, we offer meaningful, quietly captivating luxury for people who cherish the small details. Mila’s Luxury Series Tin Candles, created in memory of our baby girl, honour the stories that shape us and the hearts we touch. With every product, we champion mental wellbeing, bringing light not only into homes, but into lives, so you feel seen, comforted, and at peace.

Vision Statement

We envision building a business producing products we love and use ourselves, a world where quality is not rushed, where spaces breathe with stories, and where beauty becomes a source of healing, comfort, and quiet power.

At Candlelicious, our vision is to help you create intimate sanctuaries, spaces that not only look exquisite but feel like home to your soul.

We believe true quality & luxury is the freedom to surround yourself with what speaks to your heart, honors your memories and elevates your mood every day.

We are here to inspire you to choose beauty with meaning, to live slowly, and to love your spaces deeply.

 

 

Where Fragrance Becomes Feeling™